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What's in a Brand?

Recently, I was challenged with the question: How would you describe your current brand voice? 
For example:  Upbeat, creative, fun, hip, artsy, edgy, serious, friendly, passionate, playful, sassy, whimsical, nostalgic, or . . .

 

This question forced me to do some introspection.  In my heart, I knew my brand—creative, courageous, committed to telling stories about the woman's experience in carving out a path to her North Star.

 

But had I communicated my brand to the hundreds or thousands of prospective readers who want to hear these stories?

 

At heart, I am a storyteller who writes women's fiction that chronicles the protagonist's courage, discovery, and love on a journey toward her North Star and a more fulfilled self.

 

My deepest desire is to welcome all those who find communion with my characters, and like them, are traveling on this challenging journey we call life.

 

 

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How Journals Inspire Me

We should write, above all, because we are writers whether we call ourselves writers or not." – Julia Cameron

 

Since I was a child, I've had a fascination with diaries and journals.  It's not that I'm a habitual journal keeper—it's that I'm curious and nosey!  I want to draw the curtains, peek into the windows of people's lives, hear their voices, and commune with them. Reading journals, diaries, and old letters lets me do that!

 

In the novel that I'm now writing a tattered journal arrives without warning as a secondary character in the protagonist's life.  In a meticulous script, the author's words, written a century earlier, plead with Suzanna, the protagonist, to listen—a forewarning that should not be ignored.

 

What inspired the diary in my new novel?  A suite of materials and journals from the late 1800s melded together to offer up their wisdom—an old composition book overflowing with stories of a young woman, a diary of a nineteen-year-old school teacher setting out on her own, and a monograph of the memories of a young man, tucked away in the archives of a historical society.

 

A deep bow of gratitude to these writers whose words have inspired me.

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How a New Cast of Characters Is Keeping Me Company and Comforted in 2021

"We should write because it is human nature to write. Writing claims our world. It makes it directly and specifically our own. We should write because humans are spiritual beings and writing is a powerful form of prayer and meditation, connecting us both to our own insights and to a higher and deeper level of inner guidance as well… We should write because writing is good for the soul… We should write, above all, because we are writers whether we call ourselves writers or not." – Julia Cameron

 

This quote sings to my soul and makes it dance! 

 

In 2020, Luci, Sam, Barry, and the Gang of Nerds in Blackhorse Road guided and taught me more about perspective, perseverance, and forgiveness.  And I'm a little better because of them.

 

In 2021, Suzanna, Craig, Elliott, and a set of secondary characters are my traveling companions on life's continuing journey.   These are people who strive to live life dedicated to living their truth and love life committed to seizing the day.

 

These are not perfect people—they have their shortcomings. And the path they cut toward their North Star is compounded by challenges that seem insurmountable and potent antagonists who cause them to stumble.

 

But their strengths of courage, creativity, curiosity, optimism, love, and kindness pull them up and help them to the next steppingstone of their journey.

 

This new cast of characters has a lot to teach me. They keep me company and comforted, and I am listening and learning from the stories of their interconnecting pathways.

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How Luci, Sam, Barry, and the Gang of Nerds Helped Me Cope in 2020

As many know, I began writing a novel in late winter of 2018. Writing fiction was always a dream—to use my creativity in imagining and writing about regular people and how they faced and overcame challenges. However, it wasn't until meeting and overcoming a significant medical challenge myself that I put a computer keyboard to a digital screen and started writing my first story, Blackhorse Road. Writing this novel has been a journey of fulfillment, personal introspection, insight, and, yes, a stress reducer.

 

During this chaotic and uncertain time, polishing off my novel during its last round of copyediting has given me a quiet place to hang out with the book's characters. And my characters, in turn, have provided me with a therapeutic escape and the energy to come back and face the real world.

 

I think all people have a gift of storytelling—after all, we share stories every day with our family and friends! Give yourself a gift of time to put the computer keyboard to a digital screen and write a story, creating characters that will give you a therapeutic escape and a quiet place to hang out for a while. 

 

Originally published LinkedIn March 20, 2020

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The Worthy Villain: Five Criteria

Who is the loathsome villain in Blackhorse Road that makes our protagonist, Luci, shine in the end? 

 

To avoid a spoiler, I will not share who plays the villain. But I will share the five thresholds that any villain of mine must cross before being worthy of the role!

 

The first bar is that my villain must be relatable. I ask myself, What is the villain's hook?  What draws the readers to the villain's web?  Who in the reader's life might the villain represent. It could be a crazy uncle, an overcontrolling parent, a bully, an unfaithful spouse, a deceitful friend, a competitive sibling. On the other hand, the villain can easily be an inanimate object that dredges up readers' visceral feelings—a storm, a sickness, a haunted house, an imaginary monster.  Haven't most of us been there?

 

The next threshold is all about relationships.  My villain has to have a close personal connection with the hero.  Whether the villain is a person or an inanimate object, the relationship between the hero the villain must make the reader feel the connection, too.  The villain must get into the hero's space, in her head, and obstruct her way, and readers must feel the villain getting into their space, in their heads, and obstructing them too.

 

The villain has to be a strong adversary.  In other words, the villain must be a worthy opponent—no sissies or milk toasts for my heroes!

 

The villain must push the reader's buttons, making the reader want to reach into the book's pages and shake sense into or evil out of the villain. 

 

The final threshold is that the villain must evoke readers' empathy—there's something more to villains than painting them in evil. This doesn't mean that readers excuse the villain's behaviors or fail to demand justice for the hero.  Instead, it means that readers must grow with the hero. Readers must walk the same path as the hero in transformation and come to understand the villain's perspective and what makes the villain tick. Blackhorse Road will make readers hate the villain. But it also leaves many breadcrumbs along the hero's path so that readers come to understand the villain and hopefully have a wee bit of empathy for the villain even as they celebrate the hero.

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The Surprising Secondary Characters in Blackhorse Road—Time

Old Letters and Diaries

Tony Hoagland, author and poet, writes that "The glory of the protagonist is always paid for by a lot of secondary characters."

 

In Blackhorse Road, time is not an add on or a placeholder. Instead, it is a secondary character that adds depth and perspective to the protagonist, antagonist, and other secondary characters. 

 

Stories are about relationships with people, but people also have a relationship with the eras.  I wanted to make those relationships come alive in Blackhorse Road, whether it was a treacherous immigration period, a turbulent social justice era, or a time when many people lost all hope.

 

Readers tell me that they connect with the different time periods represented in the story in Blackhorse Road. Just as they form relationships with secondary characters that are people, they also form connections with different eras in the story.  For some, the association is most acute surrounding the Irish immigration to Canada between the 1830s and mid-nineteenth century. For others, it is the mid-1960s or even a sliver of time, such as the street dance scene.

 

Readers might ask, "How do you turn an era into a secondary character?"  I connect people to eras by reading old letters, diaries, or other firsthand accounts of the period. These documents reveal a relationship between a person and an inanimate object, and through this relationship, it becomes easy to turn an era into a secondary character.

  

It's my hope that that as readers connect with Luci, the protagonist, and Sam, Barry, Shelia, Chris, and the other secondary "people" characters in Blackhorse Road that they also feel a bond with the time eras in which the people in the story lived as well.

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The Vision for Blackhorse Road

As soon as I saw this article, I had to share with the readers of Blackhorse Road. "A novel changed the life of Francesca Lo Basso—and there's scientific evidence that she's not alone."

 

This is exactly what I hoped for Blackhorse Road.  Read the article from The Greater Good Magazine--Science-based Insights for a Meaningful Life

 

How Reading Fiction Can Shape Our Real Lives

 

 

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Use Writer’s Block to Recharge Your Creativity

I recently answered a question on Goodreads, "How do you deal with writer's block?"

 

There are myriad definitions of writer's block, but Merriam-Webster probably has it right—a psychological inhibition preventing a writer from proceeding with a piece.  I think we all have experienced writer's block one time or another that invokes irritation, frustration, exasperation, and even conjures up an inner critic who is ready to heap tons of self-blame on us.

 

When I get writer's block, I see it as an opportunity to clear my mind, and I push that frustration and inner critic to the side and take a minute.  Writer's block is my brain telling me it is overloaded—it needs a rest; it needs a small retreat.  I call it the mindful minute. 

 

The mindful minute can take various forms.  Sometimes it is just sitting, taking a deep breath, closing my eyes, and being with myself and just listening!  Listening to the sounds around me, being curious about them, and not judging whether they are good or bad.  When extraneous thoughts come to mind, I acknowledge them and then gently push them away and go back to listening.  Other times, it is sitting, taking a breath, closing my eyes, and focusing on my emotions.

 

So, when I hit a writer's block, I look at it as an opportunity to recharge my creativity. I take a mindful minute (or maybe two or three).  Afterward, I write down my feelings about the experience in my writer's journal, and my creativity is awakened its flow breaks through the writer's block.  Here are examples of my "in the minute" journal entries:

 

9/13/2020:  In the minute listening:  Although I cannot see them, I can hear and visualize the piano keys in deliberate slowness moving up and down, producing the clearest of sounds.  What beat is that, I ask? Whole notes, half notes?  What does it feel like to be a piano key moving in that purposeful order?

 

9/14/2020:  In the minute smiling:  Feel what happens when you smile:  I smiled, and tranquility came over me, and I felt I as if I were floating on air.  I felt at peace.  I felt that nothing else mattered except being in this moment of calm.

 

See writer's block as an opportunity to recharge creativity!

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Over the Moon

Blackhorse Road just got its first Amazon review--5 stars!  Check it out on Amazon.

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Authors Write About What They Know

Fort Malden, Amherstburg, Ontario, Canada
Fort Malden - Amherstburg, Ontario, Canada 
Creative Commons Photo by John Stanton
Retrieved: http://www.fortwiki.com/File:Fort_Malden_-_15.jpg

It is said that authors write about what they know—I guess that might be true. In my novel, Blackhorse Road, I've included a place that resonates with history, memories, and spirits, and some of my own memories, too!. After reading the excerpt below from Blackhorse Road, click on the link and view the pictures to see why Luci loves Fort Malden so—I promise, you will feel its energy and vibration, and maybe even feel the spirits of long ago.


"Nevertheless, the manicuring and modernization could not destroy the resilience of the old fort's spirit. The fortification's life force emanated as strong as ever and rose from the earth and battlements like a quivering earthquake. The power of General Brock and Tecumseh, the soldiers, the French settlers, and the First Peoples, still cried out demanding acknowledgment. They will not be denied, Luci comforted herself. Time marches on and changes things, but it cannot eradicate the imprint of energy stamped on a place. Energy does not die. Its vibration, perhaps redistributed, continues. Memories are similar. They do not die; they are the waves that flow throughout a lifetime."

 

For more photos see the link here https://www.tripadvisor.com/Attraction_Review-g793524-d1861821-Reviews-Fort_Malden_National_Historic_Site-Amherstburg_Ontario.html

 

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