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What's in a Brand?

Recently, I was challenged with the question: How would you describe your current brand voice? 
For example:  Upbeat, creative, fun, hip, artsy, edgy, serious, friendly, passionate, playful, sassy, whimsical, nostalgic, or . . .

 

This question forced me to do some introspection.  In my heart, I knew my brand—creative, courageous, committed to telling stories about the woman's experience in carving out a path to her North Star.

 

But had I communicated my brand to the hundreds or thousands of prospective readers who want to hear these stories?

 

At heart, I am a storyteller who writes women's fiction that chronicles the protagonist's courage, discovery, and love on a journey toward her North Star and a more fulfilled self.

 

My deepest desire is to welcome all those who find communion with my characters, and like them, are traveling on this challenging journey we call life.

 

 

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